Deema Alayedh is the Founder & CEO of Dirwaza, a Saudi creative house and fashion platform that spotlights independent designers and cultural storytelling. She is a Misk 10X Saudi Leader, an advisor and mentor at Nuqsh, and a sustainability ambassador at Aramco. Deema is also pursuing an International MBA at emlyon Business School with a focus on leadership, innovation, and global entrepreneurship. Recognized for her vision and commitment, she has represented Saudi Arabia in prestigious programs including the U.S. State Department’s International Visitor Leadership Program (IVLP) on fashion entrepreneurship.