Fizza Abbas is a Bachelor of Business Administration student at Amity University and a Reliance Foundation Scholar, aspiring to pursue an MBA. Passionate about business strategy, market research, and creative brand storytelling, she has hands-on experience through academic projects and internships, including a data-driven market expansion strategy for Alpha Engineers. She blends analytical skills with a creative mindset. A strong believer in continuous learning, Fizza actively seeks opportunities to refine her problem-solving, communication, and leadership skills. She is driven by the idea that informed decision-making and strategic thinking can create impactful change in both business and society. Outside of academics, she enjoys exploring marketing trends, engaging in creative writing, and participating in community initiatives.