Ayesha Khan is a dynamic Product Manager in the In-Vitro Diagnostics (IVD) industry, with a strong track record of driving product growth, revenue generation, and impactful marketing initiatives. Holding a Master’s degree in Microbiology and a certification in Product Management from the Indian School of Business, she combines scientific expertise with strategic business acumen. Ayesha has successfully led multiple projects, including the marketing of hematology products and scientific awareness programs on the clinical utility of hematology parameters in pre-screening for oncology, sepsis, and other chronic diseases. She has collaborated with leading clinicians to create impactful campaigns that enhance diagnostic decision-making and promote awareness on antimicrobial resistance. Her work reflects a commitment to bridging innovation with market needs, ensuring advanced diagnostic solutions reach diverse healthcare settings and contribute to improved patient outcomes.