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Seema Siddiqui is a Public Relations professional who is currently the Head of Corporate Communication, Public Relations and Internal Communication for Schneider Electric in India. In her previous roles, she has led the PR and Corporate Communication function at Dassault Systemes India prior to which she was part of the Brand and Communications team at PwC India. She specialises in building, strengthening and protecting brand identity especially in the technology and B2B space. Seema has also been a visiting faculty at the Mass Communication Research Center (MCRC) at Jamia Millia Islamia University, Delhi. Seema has a Master’s degree in Applied Communication from Coventry University UK and has previously also been a Lecturer in the Department of English, Aligarh Muslim University, at the beginning of her professional career. Seema comes from the city of Lucknow and lives and works in Delhi.