Deema Alayedh

Deema Alayedh is the founder and CEO of Dirwaza, a Saudi creative house and fashion marketplace spotlighting independent designers and culturally rooted brands. With a background in cybersecurity at Aramco and a global perspective shaped by programs like IVLP and Misk 10X Leaders, Deema bridges innovation and heritage through fashion. Under her leadership, Dirwaza has evolved into a platform that curates fashion stories through garments, brand experiences, and strategic collaborations, celebrating Saudi identity on the global stage. Deema is passionate about empowering creatives, advocating for sustainable entrepreneurship, and amplifying the voices of women in tech and fashion. Her work reflects a deep commitment to storytelling, cultural preservation, and inclusive leadership. She is a mentor, advisor, and public speaker dedicated to building a more connected and creative future across industries.