Marketing & Branding
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Zeenat Rasheed is a marketing professional with 15 years of experience developing marketing, media, and digital strategy for top global brands. Her background includes ad agency and consulting experience at companies like Starcom Worldwide, DigitasLBi, and Forrester Research, working on clients such as the U.S. Army, Disney, Bank of America, and General Motors. Zeenat has authored research whitepapers that were covered in the New York Times, Forbes, Mashable, and other notable technology publications. Most recently, Zeenat has been Senior Director of Marketing at Liberty Mutual Insurance, where she has held several leadership positions managing Content Marketing, Product Marketing, and Partnership Marketing. She holds an undergraduate degree from Northwestern University, a master’s degree from Emerson College, and is a Fellow of The Partnership Inc.'s leadership development program for Multicultural Leaders. Zeenat lives in the Greater Boston area and honors her personal commitment to diversity, equity and inclusion in her roles as Chair of the Community Inclusiveness Committee at Tenacre Country Day School in Wellesley, MA and contributor to the Needham Lived Experiences project in Needham, MA.